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Zamalia experience
Location
Amsterdam, Netherlands
Project type
Comprehensive Branding
We renewed the identity of Zamalia Experience, a medical cannabis store in Amsterdam. The project started with packaging and graphic redesign and evolved into a comprehensive branding system that defined its claim, tone of voice, and visual identity.
Claim: Your experience, your balance.
Tone of voice: professional, clear, warm, and inspiring.
Key phrases: “Wellness is cultivated”, “What you consume matters”, “Feel the difference”, “An experience in every drop”.
The result was a coherent and memorable brand experience that transformed the store into a cultural and sensorial space, positioning Zamalia as a reference in the medical cannabis market.
